How we do it.
From the get-go, your business and its goals drive our creative process. A detailed information-gathering workshop, designed to establish where your brand is and where you want it to be, is the start of your business’ journey to an improved, innovative and user-friendly digital home.
You understand your customers best — as a website development company we know this. Our workshop will help you organically create the ideal journey map and an intuitive site map for your top three customer personas to drive conversions.
Using your insights, moodboards and creative concepts encapsulating the look and feel of your brand are drafted. Custom elements and assets are developed and honed to create a striking and inviting digital space for your customers, whether they’re on mobile or desktop.
Upon your approval, all design elements are optimised and packaged for our development team. Several rounds of quality assurance are undertaken to ensure your website delivers a delightful user-friendly experience and matches your vision.
Watch your website go live, increasing leads and conversions with its intuitive and original design, tailored to celebrate your brand and its unique offerings.
Get more with a website from Blank Theory.
In-depth Workshops
You're the expert on your brand — we're eager to learn about your goals and strategise how we can create change. Participate in exciting and fast-paced in-depth workshops, held in our Melbourne office or online, to form the foundations of your website, from site maps to customer journeys to design elements.
Site Architecture
Give your website strong bones to support seamless and intuitive navigation designed to give customers a joyful and satisfying experience. Build your site from the ground up and get the results you've been dreaming of.
Visual Concepts
See your brand expressed through a flexible visual language of typography, colour palettes, graphics and images. This language can then travel throughout the digital space, from your website to EDMs and social media, providing customers a familiar space, wherever they interact with you.
Wireframes
You have the products and services your customers want — we can make sure they find them. With user-friendly but stunning page layouts, your company's website will be designed to be a breeze to use, whether accessed on mobile or desktop.
User experience
Guide your customer on their journey from discovery to conversion with a website designed for a full and intuitive user experience. With such a satisfying and easy digital journey, customers are sure to return time after time.
