An illuminating shopping experience.

Light My Bricks

E-commerce

About:

Founded by a team of passionate LEGO enthusiasts, Light My Bricks is an Australian company that supplies high-quality LEGO LED lights. Their catalogue includes light kits and components suitable for an extensive range of LEGO designs, giving every customer the chance to light up their creations.

Results:

25%
Increase in revenue in 3 months.
40%
Increase in users within 9 months.
15%
Reduction in bounce rate.

What they needed.

Light My Bricks had an established online presence but were ready to take their website to the next level. They wanted to substantially expand their audience and offer an exceptional user experience. Light My Bricks was also determined to move into the US and European markets.

Bright ideas in the digital realm.

The Light My Bricks website is now multi-location and multi-currency, catering to the Australian, US and European markets. In addition, Light My Bricks has a custom Shopify Plus platform that performs beautifully on mobile and desktop devices.

Shedding light on the user experience.

When it came to optimising the Light My Bricks website, an intuitive user navigation system was imperative. Thanks to this initiative, users of both mobile and desktop devices are able to effortlessly search through over 18,000 Light My Bricks products in 50 categories.

What we made happen.

With Blank Theory’s assistance, Light My Bricks rebranded and launched a new-and-improved, user-friendly website, complete with custom icons for a fun-filled shopping experience. Then social media, Google Ads and YouTube Ads campaigns got Light My Bricks attention on the world stage, attracting customers across the globe.

You can see our ads everywhere and that’s because we are everywhere.

Light My Bricks

Kevin, Founder

The Results

25%
Increase in revenue in 3 months.
40%
Increase in users within 9 months.
15%
Reduction in bounce rate.