A powered-up performance for a local favourite.

McIntosh Electrical

Service & Electrician

About:

With over 20 years’ experience and Gold Master Electrician status, McIntosh Electrical is one of Sydney’s most trusted residential and commercial electrician services. Their goal is to provide Sydney families and businesses with unparalleled workmanship and cost-effective advice.

Results:

453%
Increase in conversions in 7 months.
49%
Increase in monthly website users in 4 months.
82.7%
Reduction in cost per acquisition.

What they needed.

McIntosh Electrical was enthusiastic to see their business grow. They sought advanced marketing strategies and a functional, effective website that would reflect the quality and essence of their own brand.

Google Ads with spark.

With intelligent Google Ads, McIntosh Electrical acquires new customers frequently. As an added bonus, these expertly designed Google Ads have actually saved the company money, so that less is spent on securing each individual client.

Electrifying optimisation.

Now that the McIntosh Electrical website is fully optimised, more customers can independently discover the company’s incredible services. This intuitive online platform makes it easy for users to find everything they need to know about McIntosh Electrical and what they have to offer.

What we made happen.

Blank Theory brought McIntosh Electrical fresh, innovative ideas, designed to suit their needs. With a fully optimised site and tailored Google Ad campaigns, organic traffic more than doubled, goal completions leapt 177%, and conversions improved 453%, all in a few short months. So now McIntosh Electrical has the leads they need to consistently reach new customers and keep growing.

The Results

453%
Increase in conversions in 7 months.
49%
Increase in monthly website users in 4 months.
82.7%
Reduction in cost per acquisition.