From underdog to top dog in months.

Pet Station

E-commerce

About:

Pet Station is an online pet supplies company that sells a wide range of products to Aussie pet owners. They offer premium food items and accessories at fantastic prices so that everyone has the ability to ensure their pet’s health, comfort and happiness.

Results:

1755%
Average ROAS over several months.
515%
Increase in website users over 24 months.
903%
Increase in organic traffic over 14 months.

What they needed.

Pet Station was entering an extremely competitive space dominated by a number of well-established competitors. With limited digital experience or familiarity with the eCommerce world, they wanted assistance in the development of clear branding and omnichannel marketing strategies.

Driving herds to the website.

Using a combination of SEO, social ad campaigns and Google Ads, Pet Station is now able to target more customers across the internet. These various advertising ventures enhance brand visibility and highlight Pet Station’s USPs.

What’s in a name?

When it comes to competing with larger and older companies, even the name of a brand is important. Careful research and analysis resulted in Pet Station: a name to inspire confidence and clearly communicate the business’ offerings.

More money for the kitty.

Once users land on the Pet Station website, its intuitive design encourages them to click through and find a wealth of incredible products. Monthly transactions are now 6 times what they were prior to Pet Station’s branding transformation.

What we made happen.

Blank Theory reshaped Pet Station’s brand identity, with a fresh name, tailored voice and custom visuals, to keep them competitive. Targeted ad campaigns and an optimised site then meant steady and consistent long-term organic traffic and website revenue growth. Now Pet Station is nipping at the heels of big-name online pet food and supplies stores.

The Results

1755%
Average ROAS over several months.
515%
Increase in website users over 24 months.
903%
Increase in organic traffic over 14 months.