Smooth sailing ahead with solid strategies.

Mr Boats

E-commerce

About:

Mr Boats is a family-owned marine supply store that stocks everything you need for a great day out on the water. As passionate boaters themselves, the enthusiastic team at Mr Boats are experts in all things boating equipment and accessories.

Results:

927%
Increase in website users over 16 months.
1450%
Average ROAS over several months.
1500%
Average ROAS for social media campaigns.

What they needed.

Though they were investing heavily in magazine and radio advertising, Mr Boats hadn’t had a chance to explore avenues in online marketing. They were hoping to implement new advertising strategies and boost ROAS. Mr Boats also wanted to complete their website and have it indexed by Google, securing themselves a fully established online platform.  

Setting sail for online sales.

Today, Mr Boats has targeted social media campaigns and Google Ads working to draw customers towards their page. Combined with improved SEO, these advertising techniques have helped Mr Boats go from receiving an average of 30 transactions a month to more than 500.

All aboard the Mr Boats website.

The Mr Boats website has been reviewed and optimised to generate high rates of organic traffic. Its improved Google ranking is also putting Mr Boats on the map and, thanks to targeted and organic funnels, website traffic has increased dramatically.

What we made happen.

Blank Theory offered to be Mr Boats’ guide into the unknown waters of e-commerce. Working closely with the company, Blank Theory developed lucrative social media campaigns and Google Ads that successfully highlight Mr Boats’ USPs. These carefully crafted advertising techniques show customers what it is that makes Mr Boats stand apart from other marine supply stores. 

You’re getting people with different expertise and you know you’re getting value for money.

Mr Boats

Gary, Owner

The Results

927%
Increase in website users over 16 months.
1450%
Average ROAS over several months.
1500%
Average ROAS for social media campaigns.