How we do it.
Good UX and UI design aim to improve conversions. Great UX and UI design creates a meaningful connection between your brand and its customers for a deeper, more memorable customer experience. But great doesn’t happen overnight. It takes a UX agency staffed with designers who push the boundaries and mix trends with best practices, and developers who blend innovation with intuitive pathways.
And it all starts with understanding your brand’s goals and your customers’ desires. Take part in a full, fast-paced but in-depth workshop to define and refine these points. Once we find the space where these wants intersect and interact, we’ve found the insight that will be at the heart of your great UX and UI.
With full clarity and comprehension of your goals established, contextual information and hard data are required to build a roadmap for creating simple yet stunning customer experiences. Your brand doesn’t operate in a void — critical and transformative insights can be gathered from studying your current situation, your target customers and your competition. This knowledge shows us the opportunities that are being missed, the spaces ripe for innovation and experimentation, and your brand’s existing relationship with your customers.
Bringing together the insights gathered from research and in-depth discussions with you, your customer journey is drafted and mapped. Wireframes are used to plot the expanse of what your ideal customers desire and require from your website, ensuring a smooth journey that gets them to their destination quickly and easily for an optimal user experience. With these pathways outlined, they can be optimised to your brand’s advantage, meeting the users’ needs while also fostering brand awareness and loyalty. This includes visual touchpoints that encourage customers to interact with your brand, products and services.
First impressions count — that’s why we test and refine your website to ensure a superior UX that delights users and accurately reflects your brand and its values. Our team of designers incorporate existing assets and create fresh visuals to create a sleek and seamless visual experience that celebrates your brand. This exciting visual language is unique to your brand and can be scaled across all your digital platforms for a consistent and coherent look that increases brand awareness and strengthens trust in your business.
At the same time, our agency’s website and UX teams run pathway tests to ensure your website functions smoothly, directing customers along their journey quickly to a satisfying conclusion, because the better the journey, the more likely they are to return. No matter how your customers engage with your website, whether it’s desktop or mobile, they will find an intuitive experience that inspires them to take action and return time after time.
Thanks to multiple rounds of quality assurance, you can be confident in the look, feel and overall experience of your website to assist in conversions and performance. And when there are no stones left unturned, and your website delivers customers the full experience of your brand from start to finish, it’s ready to be rolled out to captivate, delight and convert.
Everything your site needs for buttery smooth UX.
Participate in an exciting and in-depth workshop designed to highlight your brand’s core values and goals, while identifying your target customers and their wants and needs. This workshop generates unique and effective ideas for customer pathways and ensures the website is built to suit your brand’s needs and your customers’.
Pair style with substance for an effective website, whether it’s for eCommerce or brand awareness. When a user experience is built upon a steady foundation of research and insights, it’s easy to grow your brand’s following, as customers are delighted to visit your site and eager to convert.
Ensure a strong UI with solid site architecture that operates on intuition. Reduce clutter and increase traffic and revenue with a site built for purpose, devoid of extraneous pages that can affect bounce rates and force users to click more than necessary.
Structure your website and its content for enhanced engagement and to assist in successful customer journeys. Incorporate multiple landing pages to optimise omnichannel marketing strategies, and direct traffic and leads for improved conversion rates, all while raising brand awareness.
See your brand in its visual essence, incorporating colours, typography and creative assets for a distinctive and recognisable visual identity your customers can connect with. Get tailored designs that subtly guide customers to convert, directing their eyes and clicks to help your business reach its goals.