Amping up revenue with precision performance marketing

MJS Electrical

The Opportunity

As an electronics wholesaler, MJS Electrical Supplies has two major target audiences: tradies and handy homeowners. Their challenge? Creating marketing materials that appeal to both business-to-business and business-to-consumer customers. Blank Theory was brought in to help balance these two radically different audiences and start selling successfully to both.

Deliverables

SEO
Google ads
Social ads
EDMs
Creative digital marketing
Videography

The Backstory

With a single store in Sydney’s west, MJS Electrical Supplies needed to start generating sales through their website if they were going to grow. In 2019, Blank Theory was brought in to boost the company’s online presence and start driving traffic to their site. The family business specialises in wholesale switchgear, lighting, air movement and more, which appeals to both homeowners trying to DIY some simple improvements and licensed electricians looking to stock up.

The Mission

MJS Electrical Supplies’ marketing strategy had to be rewired from scratch. To market to both a B2B and a B2C audience, Blank Theory needed to produce creatives, ads, and marketing materials that would appeal to professionals and tinkerers alike. These creatives would need to be rolled out across every channel, finding their target audience where they already were.

The Game Plan

To drive traffic and boost sales, MJS Electrical Supplies needed more eyes on their website. So, we crafted a wide-reaching omnichannel campaign plan that used every marketing instrument in our toolkit: Google Ads, SEO, social ads, email marketing, content marketing and more. Our team of in-house designers, writers and videographers crafted a new suite of creatives tailored to MJS Electrical Supplies’ audience.

It’s not enough to have a beautiful website. Advanced Search Engine Optimisation will help high-intent users find your site — and will get you ranking above your competition.

Motivated clients who help us help them.

We love ambition. MJS Electrical Supplies had a lofty goal — to increase x3 every 24 months — which meant they had to be all-in with their marketing agency.

From the moment they partnered with us, they’ve been keen to do more and more with B_T. They’re often the first client to adopt our new services and channels, striving to get the most out of their marketing spend.

By putting their faith in our expertise, we’ve been able to deliver outstanding results and make exceptional improvements for MJS Electrical Supplies.