How Google Ads Promote Your Business’ Growth, No Matter Its Size
Did you know that 3.5 million Google searches are made each day? With these numbers, it’s no surprise that Google Ads can be one of the most effective ways to increase brand awareness and grow your business.
This is because you’re both reaching your current audience and finding new customers as well. As a result, it’s a key tool any Google Ads management agency should be making the most of.
Of course, a quick search for Google Ads and their benefits will bring up literally thousands of blogs from every Google Ads agency evangelising this boon to brand growth. But Google Ads are more than just a magic button to get your brand’s name on everyone’s lips. In fact, they have myriad benefits, including some that have more relevance depending on what stage your business is at. These all play a role in driving your business’ overall growth.
Are Google Ads Worth It for a Small Business?
Whether you’re just starting out or have a few years under your belt, spending money on Google Adwords, and possibly an ad agency to run them for you, can feel daunting. If you’ve never used them before, you may be hesitant on spending money upfront for the return on investment. However, Google Ads are definitely worth it for small businesses in many ways.
Gather Data for Success
All successful businesses have one thing in common: they trust data. But when your brand is relatively new, getting your hands on that crucial data can be tricky. However, with Google Ads, you will have a plethora of tools to gather and analyse data about your campaigns. This will allow you to not only measure your success but also optimise your campaigns for the future to keep your business growing.
Understand Your Audience
The data you gather will also help you better understand your audience and what they are looking for. You may even discover customer segments you hadn’t thought of before, or that customers are interacting with your brand and advertisements in unexpected ways. With these insights, you can plan strategies both for future Google Ads and other marketing channels to better serve your customer base.
Similarly, Google Ads will help connect you with new and additional audiences. Your ads will appear to users with a search intent that matches your business. These are motivated searchers who are likely looking to convert now. As you gather more data on these customers, you can start to further improve your ads to better meet their needs and thereby increase conversions.
As no business can exist without a solid customer base, the knowledge Google Ads can provide you about your audience is critical to growing your business.
When your marketing budget is strictly limited, you want to be sure that you won’t have any unpleasant surprises. A cornerstone of Google Ads is that you can closely control your spend, including how it is used. This can help you get those bigger ROIs so you can expand your marketing budget and, consequently, your business.
Get Fast Results
The above three points all come into play so that Google Ads can deliver you faster results than just about any other digital marketing strategy out there. You are able to effectively design advertising campaigns to serve customers and seek out users looking to convert, and, at the same time, you can carefully manage your spend to ensure an effective and significant ROI. Therefore, Google Ads can be a method to supercharge your business’ growth. It can also provide budgets for other longer-term strategies, like SEO, to continue growing your business consistently over many years.
Can Google Ads Be Profitable for a Larger Business?
Large businesses get the same benefits from Google Ads as smaller businesses. However, these can be supersized as you likely have a larger advertising budget to play with.
Experiment With Low Risk
The same data that allows you to measure success and carefully tweak your Google Ads can also provide you with a strong foundation to test out new and more innovative strategies. You can be more adventurous in how you design Google Ads campaigns to meet customer needs and develop a more in-depth understanding of your audience. However, because you have that data to back up your strategies, you are more likely to succeed, even if you try something out of the box. It can be a good idea to work with a Google Ads advertising agency to ensure that you’re on the right track and aren’t aiming too left of field.
Additionally, you can also explore more nuanced campaigns, like retargeting and remarketing advertising, to maximise ROI and further extend your business. It can take some time and effort to develop these more sophisticated campaigns, but the rewards are definitely worth it.
Support Other Strategies
As we touched on for smaller businesses, Google Ads can be a fast generator for additional income to supplement other marketing efforts. But it’s not time to set Google Ads aside when your business has grown larger and has a regular and substantial advertising budget. In fact, your Google Ads can be one arm of an omnichannel strategy and work in sync with other strategies, like SEO, EDMs and social media. This allows you to better connect with customers, as well as keep your brand name always close by.
So, Are Google Ads Worth It?
Yes! But only if you make the most of them. Like any digital marketing strategy, time and effort needs to be spent honing and optimising your Google Ads. But, as a successful Google Ad agency ourselves, we have plenty of tips for you. We even have a handy guide to help you become the G.O.A.T. of Google Ads. Further, as a Google Ads agency based in Melbourne, we can work with you to create cutting edge campaigns that connect with your customers and encourage conversions. Talk to us today to learn how we can help your brand grow.