Financial advice that ignites passion.

Spark Financial Group

Financial Services

About:

Spark Financial Group believes in empowering clients and advisors for a better future. Utilising innovative technology and extensive industry experience, they help small sparks become burning flames.

Results:

55%
increase in conversions over 6 months.
50%
Increase in quality of leads generated.
66%
Increase in conversion rate

What they needed.

Spark Financial Group needed a site that served both its clients and advisors, allowing the business to grow on both sides to continue their mission to positively impact more Australians’ lives.

Pathways to a better world.

User pathways were explored to create a homepage that speaks to all users, before directing them to relevant information and advice using subtle animation and design. Clients can start their financial empowerment journey and advisors can connect with a passionate peer network.

Functionality to take the first steps.

The Spark Financial Group website is simple yet sleek, carefully designed to ensure information is easily absorbed while encouraging users to take control of their future. This includes the incorporation of interactive elements, such as detailed calculators and an Australia-wide advisor search engine. Similarly, the thoughtfully created modules allow for the easy expansion of the site as new services become available.

What we made happen.

Spark Financial Group’s new website is information-rich and carefully designed to excite users without overwhelming. The brand’s voice runs through all content and designs, promoting trust in the finance group and their services while encouraging the user to take control of their future.

Big or small, Blank Theory is the company to speak to when it comes to website and marketing needs.

Spark Financial Group

Arthur, Founder and CEO

The Results

55%
increase in conversions over 6 months.
50%
Increase in quality of leads generated.
66%
Increase in conversion rate