The Australian Good Design Awards are one of the world’s longest-running international design award programs, judged by more than 80 global experts against the pillars of Good Design, Design Innovation, and Design Impact.
Winning in such a competitive field recognises work that doesn’t just look good — it performs under pressure.
ADA is the industry leader in defending our defenders. Their gear is built with serious R&D investment, but their innovation was invisible. Their cutting-edge products were going to market unbranded, easy to imitate, and hard to remember.
We saw a design opportunity: to build a bold identity and clear brand architecture, so ADA’s innovations are instantly recognisable and therefore ownable.
The result is ENFORCR: a digital experience that feels operational, not ornamental. We gave ADA a confident, contemporary brand voice and a slick platform to tell product stories with authority, paving the way for international expansion. The ENFORCR site is simple to navigate under pressure and compelling to explore when there’s time.
In short, our work turned world-class R&D into world-class recognition.
Good Design Australia’s jury described B_T’s ENFORCR site as “a sharp platform that repositions ADA for future growth,” praising its bold, distinctive brand voice and cohesive, emotionally resonant experience tailored to law enforcement professionals.
“We start by finding the business problem at the heart of the brief,” said Shannon Tee, Senior Digital Designer at Blank Theory. “For ADA, that meant bold design that would protect IP. For others, it might be a conversion-ready site. The constant variable is the tailoring. That’s why our work performs, and why it gets recognised.”
Awards are great. Results are better.
These wins tell our clients one thing: when you hire Blank Theory, you get a partner that delivers visually stunning, strategically sound, and commercially effective digital work. Being an award-winning digital agency isn’t just about polish; it’s about performance. Our work is judged by industry leaders who measure what matters: user experience, utility, clarity, and design craft. The exact same things your audience notices and your board asks about.
Our work on ENFORCR shows how brand and digital design can work together to deliver measurable value: protecting IP, elevating perception, and giving ADA a platform worthy of its mission.
Check out the work: enforcr.ada.com.au
If you’re ready to turn your business challenge into a design-led advantage, let’s talk. Whether it’s a website redesign, a brand rollout, or a content and conversion uplift, we’ll help you move the metrics that matter — and make it look effortless while we’re at it.