There’s more to social marketing than posting and hoping for the best. Here at Blank Theory, we take your stunning content — or produce it for you — and turn it into a performance ecosystem. Blank Theory’s paid social media marketing services turn impressions into leads and clicks into customers.Â
It’s time to start making a measurable impact online.Â
Creative with bite and targeting with brains. We deliver laser-targeted campaigns and creatives that drive awareness, engagement, and conversions. From the first scroll to the final sale, your Facebook ads are all backed by strategies from a proven paid media agency.
Hard launch a better strategy. Story-first visuals, dynamic reels, and high-impact content will connect with your audience on one of the world’s most engaging platforms. As a paid social agency, we’ll match your meta ads with the audience that actually wants to see them.
LinkedIn might be the only place where ‘synergy’ still lives rent-free, but B2B doesn’t have to be boring — we promise. With clever targeting, thought-leadership content, and smart funnel strategies, we build LinkedIn marketing campaigns that turn your network into leads
We begin our process by discovering what makes your business unique. Our team will explore your existing social media presence, your USPs, and your current level of follower engagement. We get to know your target audience, goals, and brand voice. Then we use the information we’ve gathered to define KPIs and shape a roadmap for our broader paid social media marketing campaigns.
Not every brand will suit every social media platform — and the same is true for paid media ad styles. Blank Theory tailors each creative to each channel’s strengths. From Facebook to TikTok, our expert team will select the right mix of platforms for your business and structure your campaigns for efficiency.
A beautiful ad is a clickable ad. Professional-standard imagery is essential for paid media success. Don’t have a content suite at the ready? Our in-house videographers, designers, and writers produce on-brand visuals, video, and copy (mapped to a content calendar) to keep your message consistent, relevant, and engaging.
We’re all about transparency and accountability. Once your paid social ads go live, you’ll get regular reports breaking down what’s working, what we’re going to do next, and how we’re scaling. We’ll keep you in the loop about where your budget is going, all explained in plain English. Plus, you’ll have a dedicated Account Manager who you can call or email with your questions. Say no to jargon and yes to peace of mind.
Social media might be all about trends, but your marketing strategies shouldn’t be. Blank Theory leverages data to take a timeless approach to paid social media marketing.
We use behavioural insights to create laser-focused targeting profiles for your ads. Whether it’s new customers, returning visitors, or lookalike audiences, our team will help your brand show up in the right feed at the right time. Plus, each ad is designed and fine-tuned for the specific nuances of each platform and the associated audience.
We use conversion tracking and analytics to make sure we’re getting the data we need in real time — which allows us to actively monitor your campaign. If we spot a problem, we act fast. Our team will continuously analyse campaign data to shift the budget toward high-performing ad sets and pause underperformers.
Social media is often your target audience’s first impression of your business, but it’s not the only place they’ll see you. Our Google Ads and SEO teams will make sure you’re jogging their memory by showing up in their next related search. Our content, web dev and design teams will craft an attention-grabbing website with UX and UI that makes checkout a breeze. It’s crucial that your social ad sends them to a great site. A holistic approach to marketing will make sure that your social media ads are part of a wider customer journey that’s free of roadblocks.
Because a great social media marketing agency doesn’t just post — we perform.
We are specialists in performance. While we can consult on organic strategy, we find it’s often most efficiently managed in-house. Our true expertise lies in designing and managing high-performance paid social media campaigns across all major platforms—this is where we build the powerful, scalable engines for revenue growth and measurable ROI.
A well-optimised paid social campaign with compelling creative begins adding value the moment it goes live. While the time-to-revenue depends on your goals—whether we’re targeting top-of-funnel awareness or bottom-of-funnel conversions—your campaigns are immediately building momentum. We focus on engineering a complete marketing funnel that delivers tangible results at every stage as quickly as possible.
Our platform selection is a strategic decision, not a guess, built on years of performance data across countless industries. We analyse your specific audience and business objectives to determine the most profitable media mix, ensuring every dollar is invested on the platform where it will generate the highest return.
We take a consultative and relentlessly performance-focused approach. It begins with us understanding your business goals, allowing us to build a comprehensive strategy where every campaign is accountable to a specific KPI. We blend data-driven targeting with high-impact creative, constantly optimising to ensure your budget is working as efficiently as possible to grow your bottom line.
We have a full in-house team of graphic designers, videographers, and photographers who create scroll-stopping creatives engineered to convert. To support this, we offer a dedicated creative retainer that allows our team to work alongside yours, producing a high volume of performance-driven assets. This ensures your campaigns are always equipped with fresh, impactful content built for success.
