You’re doing everything you can to rank on Google. Unfortunately, so is your competition. That’s where our Google Ads management services can help. At Blank Theory, we don’t just manage Google Ads — we turn them into a turbocharged growth engine. With a sharp performance marketing focus, we deliver paid media strategies that drive qualified traffic and real ROI.
Great SEO starts at home — and your surrounding suburbs — so let’s give your Google My Business page a makeover. Attract your nearest neighbours with Q&A strategy, regular posts, and service and product listings that truly speak to the locals. Need web content that targets specific suburbs? We’ve got that covered. Need more five-star Google reviews? We can make that happen, too. Word spreads fast in local landscapes, so let’s make every (key)word count.
E-commerce SEO is about finding warmed-up window shoppers and getting them over the line. The first step is getting noticed on Google — think product page optimisation and product schema markup that earns rich snippets in search results. The next step is creating a user experience that encourages purchasing behaviour — think improving site speed and simplifying faceted navigation. Did we mention we’re also total guns with Shopify, Magento, and WooCommerce?Â
Ever wanted your own personalised PR campaign? Your brand can now take the spotlight — with strategically placed backlinks and newsworthy content. When we offer up engaging content on a silver platter, high-profile journalists, Australian media sources, and influential industry bloggers will devour it. Digital PR is a win-win, as it provides quality content for major publications — and more publicity for you when your stories (and backlinks) appear on higher-profile websites.
We believe that the right campaign will be specifically tailored for your brand. We begin with an in-depth workshop to understand your business model, growth goals, and customer journey. Whether it’s lead generation or ecommerce revenue, we will align the campaign objectives with outcomes that matter. Every decision starts with data and ends with performance.
Using industry-leading tools and data-driven insights, we analyse your market, audience search behaviour, and key competitors. This research lays the groundwork for a tailored Google Ads strategy that’s built to outperform.
We build structured campaigns from the ground up — audience targeting, keyword segmentation, ad creative, and tracking frameworks that deliver clarity and control. Once your campaign goes live, everything is tested and monitored for quality from day one.Â
No set-and-forget here. We monitor campaign data daily, perform regular A/B tests, redirect budgets to what’s working well, and optimise bidding and strategies to keep your performance curve moving up and to the right.
Every month, you’ll receive clear and custom reporting — conversions, CPA, return on ad spend, and growth trends — all explained in plain English. We don’t just show numbers; we explain what they mean and what we’re doing next. We don’t expect you to be Google Ads experts (that’s our job), so our team will make sure you’re kept in the loop every step of the way.Â
Paid performance is a moving target. That’s why we schedule regular strategy reviews to assess results, identify new growth opportunities, and recalibrate tactics. Whether it’s scaling what’s working or pivoting fast, we keep the momentum high.
We don’t believe in one-size-fits-all PPC. Every campaign we execute is built from scratch — backed by data, designed for outcomes, and optimised continuously.
We integrate Google Ads with your broader digital ecosystem, working closely with SEO, CRO, and analytics teams to maximise performance across the funnel. From feed management to landing page experience, everything we do is about business growth — not just ad clicks.
Our team is packed with certified Google Ads specialists, strategists, and creative leads who collaborate daily to ensure our campaigns are built to convert.Â
And we’re not just a Google Ads agency. We boast developers, writers, videographers and more, who are all ready to craft your omnichannel marketing strategy — when you’re ready to take the leap.Â
Google Ads and social media ads are like bacon and eggs: great alone, but better together. A Google Ad will get customers to your site, and a paid social ad will make you instantly show up on their feed if they click away.Â
Email marketing can chase abandoned carts, and paid social can follow your warm audience to their platform of preference. Web dev and design give your audience an impressive place to land, free from any friction that makes it hard to get to checkout.Â
When you use the same agency to run all your campaigns you ensure that your different ads can work together for better results. Blank Theory provides a holistic approach to performance marketing; we make better Google Ads because we can make them part of a bigger picture.
Looking for a digital marketing agency that actually acts like part of your team? You’ve found us.
We don’t deal in arbitrary numbers. Instead, we build a strategic budget based on your revenue goals and market conditions. We start smart, prove the model, and scale your spend in line with your ROI and profit margins.
Success comes from the right combination of strategy, creative, and data. We integrate our understanding of your business with expertly managed ad accounts to build campaigns that align with your goals and deliver results—not just clicks. Success is always a feedback loop.
Yes. But for us, that’s just the baseline. We continuously upskill and train our team to ensure we’re leveraging the latest strategies and maintaining the highest service standards across industries.
Our principles for profitable advertising apply broadly—from legal and automotive to eCommerce. That said, we only work with businesses when we’re confident we can deliver real value.
We’re a partner, not just a provider. Whether you’re scaling or already established, if you’re ambitious and want performance-led growth, we’re the right fit.
Our fees are aligned to performance. We charge a foundational management fee to secure the right strategic and delivery resources for your account. As your ad spend and complexity grow, we scale resources to match—so you always have the support you need to maximise ROI.
We deploy your budget across Google’s entire inventory—Search, Performance Max, Shopping, YouTube, and Demand Gen—based on your business goals. We’re not just media buyers; we’re performance strategists managing your ad mix for maximum return.
Yes, and it’s a key advantage. Our internal creative team works closely with our ad specialists and your team to craft content that converts. From copy to video, we engineer creative from the ground up—built to perform, not just look good.
