At Blank Theory, every project starts with a blank canvas and a simple belief — what others call impossible, they call Tuesday.
Since founding Blank Theory in 2018, Sam’s been on a mission to blend creativity with data, ideas with impact, and caffeine with results. His team has become known for transforming businesses through branding, digital campaigns, and web experiences that don’t just look good — they work hard.
When he’s not busy leading the charge at Blank Theory, Sam serves as Chief Marketing Officer at Kindness4Kids Australia, where he applies his marketing know-how to a cause that matters. There, he drives data-backed campaigns that amplify awareness, grow support, and remind people that kindness still sells (in the best possible way).
Sam’s career has been fuelled by equal parts curiosity, conviction, and a healthy disregard for doing things “the usual way.” After years in the agency world, he started his own — determined to do it smarter, braver, and a little more ethically.
The secret to his success is simple: do the right thing, do it well, and do it again.
These days, Sam writes about marketing the way he does it: with clarity, wit, and the occasional well-timed reality check. Because at the end of the day, great marketing isn’t just about clicks and conversions — it’s about connection. And that’s where Sam’s expertise truly shines.