The drive to reach a dream.
Dutton One buys and sells pre-owned prestige and luxury cars, allowing more Australians to own their dream car. Sophistication and style runs through everything they do, providing a prestige service equal to their cars.
What they needed.
Dutton One needed a premium website that matched their stock and service, allowing users to easily find and organise purchase of their dream luxury car. Heightened functionality and user experience was essential to complement Dutton One’s unique concierge service.
It’s all about the details.
Dynamic search filters and an updated, detailed product page ensures users can explore the full Dutton One range and their favourite stock without ever needing to leave their home. Using the ‘Buy a Car’ search function, they can find a car that fits their lifestyle without compromising on the drive of their dreams.
A luxury experience.
Dutton One’s website prioritises a smooth and enjoyable customer experience, from its integrated wishlist and alerts to ensure users don’t miss out on their desired car to the finance calculator to show users just how achievable their dream is. The website seamlessly blends functionality and form for a sophisticated, luxury experience.
What we made happen.
With continued growth a key goal for Dutton One, their new website is made to deliver a one-of-a-kind prestige user experience while remaining flexible so it can be adapted as the brand expands. Integrated with Dutton One’s own stock management system, users are able to see what cars are available in real-time and easily request a test drive, while also being alerted to any cars that match their preferences.
Blank Theory are a really enthusiastic team that really matches the energy of our company and that is why we love working with them.
Marcus, Head of Marketing
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